Sasha Arkhipov, он же Саша Архипов

Well-versed in communications, engagement, sustainability, and non-profit management, I am dedicated to designing and nurturing communities, fostering co-creation, and facilitating knowledge sharing to enhance a sense of belonging and appreciation, ultimately driving business performance and self-satisfaction. Echoing Danilo Kiš' sentiment that "Nothing in the history of mankind is ever repeated… each individual is a star unto himself," I firmly believe that embracing the unique character and exquisite stories of individuals, as well as those we create together, is key to our shared joy. Currently serving as the Europe Change Engagement Lead for Transformation at PepsiCo, I also teach at a business school and speak at both public and private events. As a resident of Belgrade, Serbia, who has previously lived in Moscow, London, Tashkent, and my native St. Petersburg, I bring a wealth of experience shaped by diverse cultural influences.