Sasha Arkhipov, он же Саша Архипов

With expertise in communications, engagement, sustainability, and non-profit management, I enjoy creating and nurturing communities around purposes, stories and causes. When you foster co-creation and facilitate knowledge sharing, a sense of belonging and appreciation among your target audience will benefit greatly — ultimately, this drives business performance and personal fulfillment. Echoing Danilo Kiš’ sentiment that ‘Nothing in the history of mankind is ever repeated… each individual is a star unto himself,’ I firmly believe that embracing the unique character and exquisite stories of individuals, as well as those we create together, is essential for our shared joy. Currently, I serve as the Europe Change Engagement Lead for Transformation at PepsiCo. Additionally, I teach at a business school and speak at both public and private events. As a resident of Belgrade, Serbia, who has previously lived in Moscow, London, Tashkent, and my native St. Petersburg, I bring a wealth of experience shaped by diverse cultural influences.

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